Video · 56 min

Nearbound at Work. Partner Attach: The great debate

Reveal The Nearbound Revenue Platform Free Intermediate

Nearbound at Work. Partner Attach: The great debate

A live argument between partnership leaders about what counts as partner sourced versus partner influenced, which is the exact line the written answer draws. Hearing people disagree about it is more useful than being handed the definition.

Watch on YouTube ↗

The question it answers

  1. How do I tell whether a partnership is actually working, and when do I kill it?

Read with it

  1. The clearest single explanation of the five partner types and what each is worth, including real margin bands (20 to 30% for... Bessemer Venture Partners (Atlas) Article · 20 min read The GTM guide to building SaaS channel partnerships MP Eisen
  2. Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way... SaaS Capital Report · 9 min read Should Your SaaS Company Have a Channel Sales Strategy? Rob Belcher
  3. The best plain English glossary of the nine partner types plus 20 metrics to track, which is exactly what you need when you are... HubSpot Blog Article · 15 min read Channel Sales: What It Is and How to Create Your Program Aja Frost
  4. The only guide we found with concrete hiring triggers (15 to 25 active partners, 5 to 10% of new ARR partner sourced) and a... Forecastable Article · 18 min read Head of Partnerships: The 2026 Role and Hiring Guide Alex Buckles
eChai Partner Brands The partnership →