Book · 200 pages

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford · Ambient Press Paid Beginner

The standard reference for B2B positioning, and short enough to finish in a weekend. The chapter on choosing a market frame is the one to read before any category conversation.

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The question it answers

  1. What does category actually mean in go-to-market, and why does everyone keep telling me to pick one?

Read with it

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