Video · 57 min

OpenView's SaaS Benchmarks Report with Kyle Poyar - 2023

Kyle Poyar · Visible Free Advanced

OpenView's SaaS Benchmarks Report with Kyle Poyar - 2023

Poyar walks the benchmark spread stage by stage and, more usefully, explains where the median and the top quartile actually diverge. That is the whole question here, and hearing him narrate the data beats reading the percentile table cold.

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The question it answers

  1. What separates a top-quartile self-serve funnel from an average one, stage by stage?

Read with it

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  2. Benchmarks from 500 plus products: 34 percent average, 36 percent for SaaS. If you have ever wondered whether your number is... Lenny's Newsletter Article · 12 min read What is a good activation rate Lenny Rachitsky and Yuriy Timen
  3. Poyar replaces the sales funnel with a five stage new user journey (discover, start, activate, convert, scale) and attaches... Growth Unhinged Newsletter · 10 min read Your guide to PLG benchmarks Kyle Poyar
  4. A short, specific list of what to instrument on a self-serve funnel, including time to activation and time to convert, which... Amplitude Article · 12 min read Top 10 Metrics to Measure Freemium and Free Trial Performance Carmen DeCouto
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