Template · 10 min read

Productized Service Creation Process

Jonathan Stark · jonathanstark.com Free Beginner

This is the actual five step recipe for turning open ended consulting into one fixed offer you can sell repeatedly: research through cold outreach, a sales page, beta clients, follow up, testimonials. If you have been writing custom proposals for every lead, this is the shortest path out of that loop.

  • A five-step loop: market research cold email, sales page, beta invite, beta follow-up, testimonial.
  • Each step is a concrete template you copy, ending in 'wash, rinse, repeat' as the offer sharpens.
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The question it answers

  1. I run a services or agency business, not a product. Does GTM mean anything different for me?

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