Podcast · 26 min

S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io

Ruchin Kulkarni · SaaS Sessions Free Intermediate India

S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io

Toplyne was built to answer this exact question, which self serve users are worth a sales conversation, so the conversation is about the signals rather than the theory. An Indian show and an Indian founder on a topic the written answer covers with US examples.

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The question it answers

  1. When should you add a sales team on top of a self serve product, and how do you avoid breaking it?

Read with it

  1. A useful breakdown of the signals Postman used to decide a company was ready for a sales conversation, such as many developers... Reo.Dev Article · Long read Postman's Sales Playbook: Scaling Enterprise Sales Without Breaking PLG Reo.Dev
  2. Datadog's own VP of Marketing describing the dual motion and, more usefully, saying you have to actively reach out to the... OpenView Article · Short read An Inside Look at How Datadog Reached $500M in ARR (and Counting) Kristin Hillery
  3. The clearest thresholds anyone has published for this decision, plus the warning that matters: the pipeline your new sales team... elenaverna.com Newsletter · Long read Why, When, and How to add Sales to your Product-Led Growth motion Elena Verna
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