Video · 40 min

SVPG Partner Martina Lauchengco: Product Marketing Advice from her Book LOVED at Lean Product Meetup

Martina Lauchengco · Dan Olsen Free Advanced

SVPG Partner Martina Lauchengco: Product Marketing Advice from her Book LOVED at Lean Product Meetup

Lauchengco wrote the book on the product marketing function and this talk defines what the discipline owns, which is exactly the boundary the answer draws. Watch it before you write the job description for your first PMM.

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The question it answers

  1. What does a world class product marketing function look like, and when does a company need one?

Read with it

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  2. The clearest short explanation of why market category is one of five interdependent positioning pieces, with a real... aprildunford.com Article · 12 min read A Quickstart Guide to Positioning April Dunford
  3. The clearest answer to the when part of this question, and it argues against the default (hiring a growth or demand generation... GTM by Stage 2 Capital Newsletter · 9 min read First Marketing Hire? Why It Should Be a PMM Liz Christo
  4. This is the bit most positioning writing skips: how weak positioning shows up as sales pain, including the 40 percent of B2B... Lenny's Newsletter Newsletter · 12 min read Summary: April Dunford on product positioning, segmentation, and optimizing your sales process Gaurav Chandrashekar
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