Podcast

The art of event marketing with Arun Pattabhiraman and Noel Wax

Arun Pattabhiraman and Noel Wax · BTS Marketing, SaaSBoomi Free Intermediate India

Freshworks' growth chief and an event operator split events into demand generation against brand building, which is precisely the decision that separates pipeline from hospitality. Useful if you are running events out of India for buyers elsewhere.

Open on saasboomi.org ↗

The question it answers

  1. Do webinars and events actually create pipeline, or are they just expensive hospitality?

Read with it

  1. The operating detail most event advice skips: group sizes per format, an actual 12 week run sheet from account list to 30 day... Vendelux Article · 20 min read Field Marketing in 2026: The B2B Playbook for Regional Pipeline Stefan Deeran
  2. Useful for the shift it documents: away from big trade shows toward small hosted formats, with partner co-hosted events cutting... Zuddl Report · 40 min read The 2026 Trends & Playbook for High-Impact B2B Events Zuddl
  3. A snapshot of how Indian SaaS built its gathering habit: founder-run, pay-it-forward, with people like Girish Mathrubootham and... Inc42 Article · 5 min read SaaSBOOMi Looks To Strengthen SaaS Community With Awards For Indian Startups Kritti Bhalla
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