Newsletter · 15 min read

The best AI-native GTM plays you're not running

Kyle Poyar and Brendan Short · Growth Unhinged Freemium Advanced

Shows the specific places AI earns its keep in outbound (closed-lost re-engagement, champion job-change tracking, micro-campaigns off a signal cluster) rather than arguing about whether AI is good. The distinction between deterministic and agentic steps is the useful bit.

  • Closed-lost re-engagement: an agent watches for signal clusters, pulls the last call transcript, finds the objection that killed the deal, then drafts the reopen.
  • Micro-campaigns: when signals stack on one account, build a 50 to 100 contact list with campaign-specific copy (example: 13 companies hiring Data Engineers who named a competitor).
  • Warm-path ranking: a relationship graph scores every possible intro into a target account by likelihood of success.
  • Tier 1 accounts route to a human for review; lower tiers send automatically.
Open on growthunhinged.com ↗

The question it answers

  1. We handed outbound to AI and reply rates fell. Where does AI actually help, and where does it backfire?

Read with it

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  2. The counterweight to every AI SDR pitch deck, with the failure modes named and numbered: sender reputation collapse,... Digital Applied Article · 18 min read The Case Against AI SDRs: Contrarian Analysis 2026 Digital Applied
  3. Podcast · 11 min The AI SDR Is Overhyped - Here's What Actually Works | Cold To Close Episode 4 Smartlead
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