Article · 8 min read

Top 10 GTM Roles in AI for 2026

The Betts Team · Betts Recruiting Free Beginner

Six of the ten roles most in demand at AI companies are technical (sales engineer, forward deployed engineer, solutions architect, GTM engineer, customer success engineer, implementation consultant), which is the clearest evidence that an engineering background is an advantage rather than something to explain away. Use it as a target list of job titles to search.

  • Sales engineers at AI companies: $160K to $250K base, $210K to $325K OTE, now leading the conversation.
  • Top enterprise account executives at AI companies clear $400K total compensation.
  • Forward deployed engineers embed with client teams because AI rarely works out of the box.
  • Solutions architects run $170K to $260K base, $220K to $340K OTE.
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The question it answers

  1. I am an engineer, a consultant, or fresh out of an MBA. How do I actually switch into GTM?

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