Article · 9 min read

What Is Time to Value (TTV) and How to Shorten It

Baremetrics Free Beginner

Practical on how to measure TTV with cohort analysis and what to cut from onboarding, with the aha moments of Dropbox, Slack, Notion and Loom as worked examples.

  • Time to value = date of first value minus date of signup, measured per customer.
  • Subscription customers now expect a result in hours or days, and the uncertain ones churn in the first one to three billing cycles.
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The question it answers

  1. What does a good customer onboarding actually look like?

Read with it

  1. Zoho on the two churn predictors that actually work early (usage depth and NPS) plus a worked cohort example. Written for teams... Zoho Blog Article · 10 min read SaaS churn analysis: Configure your company for customer retention Adhya
  2. From an Indian company whose entire product is onboarding, so the twelve practices are specific and the worked examples... Whatfix Article · 20 min read SaaS Customer Onboarding: Best Practices, Examples, Tools Levi Olmstead
  3. Separates time to activation (finished setup) from time to value (solved the problem), which is the distinction that explains... Amplitude Article · 10 min read Time to Value: The Key to Driving User Retention Michele Morales
  4. Podcast · 21 min Client Onboarding and Implementation | CS Community India Podcast Series #3 As Far As I Know
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