Podcast · 86 min

What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)

Jeanne DeWitt Grosser · Lenny's Podcast Free Advanced

What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)

This is the question asked directly of someone who built the GTM engine at Stripe and now runs it at Vercel, so you hear what separates a designed system from copied tactics. It is the closest thing to sitting in on how the best teams actually think.

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The question it answers

  1. What do the very best GTM teams do that everyone else does not?

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