Podcast · 43 min

Why PLG suck, and how to fix it (with Wes Bush)

Wes Bush with Toni Hohlbein and Raul Porojan · The Revenue Formula Free Intermediate

A diagnostic conversation about where self-serve funnels leak, which backs the answer's instruction to leave the pricing page alone and go looking at activation first.

Listen on Apple Podcasts ↗

The question it answers

  1. Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking?

Read with it

  1. Benchmarks from 500 plus products: 34 percent average, 36 percent for SaaS. If you have ever wondered whether your number is... Lenny's Newsletter Article · 12 min read What is a good activation rate Lenny Rachitsky and Yuriy Timen
  2. Poyar replaces the sales funnel with a five stage new user journey (discover, start, activate, convert, scale) and attaches... Growth Unhinged Newsletter · 10 min read Your guide to PLG benchmarks Kyle Poyar
  3. A short, specific list of what to instrument on a self-serve funnel, including time to activation and time to convert, which... Amplitude Article · 12 min read Top 10 Metrics to Measure Freemium and Free Trial Performance Carmen DeCouto
  4. A full 0 to 100M ARR guide from an Indian company that lived it, covering acquisition, activation, retention, monetisation and... Chargebee Report · 45 min read The Revenue Growth Guide for Self-Serve SaaS Businesses Chargebee
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