We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 534 founders registered. See your city
A playbook

Find and serve customers with AI

Research the market, prospect, close, and support, with AI doing the heavy lifting.

4 steps, 44 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

  1. 1
    Market Research
    How do founders validate a startup idea with AI in a weekend? 20 → How do I use AI to map competitors, pricing, and positioning? 22 → How do founders size a market (TAM/SAM) with AI assistance? 20 → How do I use AI deep research agents (ChatGPT, Gemini, Perplexity) to produce a market research report? 19 → How do founders run and analyze customer interviews with AI? 20 → All 13 questions in Market Research →
  2. 2
    Sales Prospecting
    Why use AI to find and qualify leads (Clay, Apollo + AI workflows)? 20 → How do founders personalize cold outreach at scale without being creepy? 20 → What does an AI-assisted founder-led sales motion look like end to end? 19 → How do I define my ICP and build my first lead list with AI? 19 → Should I buy an AI SDR, or keep prospecting human? 16 → All 13 questions in Sales Prospecting →
  3. 3
    CRM & Sales Calls
    How do founders use AI notetakers and call analysis (Granola, Fireflies, Gong-style tools) to close more deals? 20 → Why let AI update the CRM, draft follow-ups, and forecast pipeline? 23 → Which AI notetaker should I actually pick: Granola, Fathom, Fireflies, or Otter, and what will it cost? 18 → Do I need a CRM at the pre-seed stage, and should I pick an AI-native CRM like Attio over HubSpot or Zoho? 18 → How are founders using AI tools like Clay and Apollo to run outbound prospecting and personalized cold email? 20 → All 12 questions in CRM & Sales Calls →
  4. 4
    Customer Support
    Why can AI now handle most support tickets, and should it? 13 → How do startups set up AI support (Intercom Fin, Decagon, custom bots) in a week? 12 → How do founders use support conversations as product research with AI? 11 → What does AI support actually cost, and how should a founder think about the ROI? 12 → How do you stop an AI support agent from hallucinating and breaking customer trust? 12 → All 6 questions in Customer Support →
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