How do I use AI to map competitors, pricing, and positioning?

Use a deep research tool (ChatGPT, Gemini, or Perplexity) to build the first competitor landscape in an hour: who they are, features, pricing pages, messaging, and reviews, then verify every price and claim on the live sites because models routinely quote stale pricing. For ongoing coverage, wire up an automation (n8n, Firecrawl, or a dedicated tracker) that watches competitor sites and pings you on changes. Positioning itself is still a judgment call, so pair the AI's landscape with April Dunford's framework: start from competitive alternatives, not from what your product does.