Article

How generative AI is transforming performance marketing

Funnel · funnel.io

A measurement company's sober take on where genAI genuinely moves performance numbers.

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The question it answers

  1. Why use AI for audience research, copy variants, and campaign analysis?

Read with it

  1. First-party training on marketing use cases straight from the people building the model. openai.com Course ChatGPT for marketing teams (OpenAI Academy) OpenAI
  2. Concrete prompt patterns for audience insights, messaging tests, and campaign angles. academy.openai.com Guide ChatGPT for marketing: use cases OpenAI Academy
  3. Step-by-step research workflows, including mining unstructured customer feedback. zapier.com Guide How to use ChatGPT for market research Zapier
  4. Shows how to build data-grounded personas rather than generic AI stereotypes. delve.ai Guide How to Create Personas Using ChatGPT Delve AI
  5. Copy-paste persona prompts from a long-running independent ecommerce publication. practicalecommerce.com Article ChatGPT Prompts for Customer Personas Practical Ecommerce
  6. A user-research tool's honest take on where AI personas help and where they mislead. looppanel.com Guide How to Create a ChatGPT Persona in 2025 Looppanel
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