Article

Jason + Lenny: the real future of AI in sales

SaaStr · saastr.com

Two of SaaS's sharpest voices on which sales admin AI genuinely takes off your plate.

Open on saastr.com ↗

It answers 2 questions

  1. Why let AI update the CRM, draft follow-ups, and forecast pipeline?
  2. What does an AI-assisted founder-led sales motion look like end to end?

Read with it

  1. The single best written walkthrough of 0-to-1 sales, from someone who has coached 300+ founders through it. lennysnewsletter.com Article The ultimate guide to founder-led sales | Jen Abel Lenny Rachitsky with Jen Abel (JJELLYFISH)
  2. The audio version covers cold outreach channels, messaging structure, and pricing conversations step by step. open.spotify.com Podcast The ultimate guide to founder-led sales | Jen Abel (Lenny's Podcast) Lenny's Podcast
  3. The sequel: what changes in the motion once early deals start closing. open.spotify.com Podcast Sell the alpha, not the feature: enterprise playbook for $1M to $10M ARR | Jen Abel Lenny's Podcast
  4. The whole founder-led sales framework compressed into one scannable thread. x.com Thread Lenny's thread: the ultimate guide to 0-to-1 sales Lenny Rachitsky
  5. Kazanjy literally wrote the book on this; here he compresses it into an actionable conversation. lennysnewsletter.com Article Founder-led sales | Pete Kazanjy (Founding Sales, Atrium) Lenny Rachitsky with Pete Kazanjy
  6. Listen-while-commuting version of the definitive founder-led sales interview. podcasts.apple.com Podcast Founder-led sales | Pete Kazanjy (Lenny's Podcast, Apple) Lenny's Podcast
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