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Roberto Nickson on AI slop vs human excellency

Roberto Nickson · x.com

A 100M-view case study in why taste, not tools, decides what wins.

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The question it answers

  1. Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI?

Read with it

  1. A pro SaaS writer names the exact AI tells and how to edit them out. kaleighmoore.com Article Why Your AI Content Sounds Like AI (+ How to Fix That) Kaleigh Moore
  2. The canonical argument for why founders who still write will out-think everyone else. paulgraham.com Article Writes and Write-Nots Paul Graham
  3. Real data showing AI-assisted posts got 22% more engagement, with honest caveats. buffer.com Article Data: Engagement Rate of 1.2 Million AI-Assisted Posts vs. Human-Only Buffer
  4. HubSpot's CMO duo on escaping the red ocean of same-sounding AI ideas. podcasts.apple.com Podcast The Real Reason Your AI Content Is Average (It's Not What You Think) Kipp Bodnar & Kieran Flanagan (HubSpot)
  5. Concrete picture of what elite AI-assisted marketing actually looks like. podcasts.apple.com Podcast This Is How the Top 1% Marketers Are Using AI Marketing Against The Grain
  6. A creator with millions of followers explains structuring prompts so output stays yours. letters.thedankoe.com Article How to Use AI Better Than 99% of People Dan Koe
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