Thread
Runway introduces Gen-4 (announcement thread)
Runway · x.com
The launch thread with side-by-side examples so you can judge output quality yourself.
The question it answers
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- The canonical breakdown of the first AI-generated ad to air during the NBA Finals, tool by tool. adage.com Article How Kalshi made an AI ad using Google Veo 3 Ad Age
- Mainstream, skeptical reporting on the Kalshi ad that helps you separate the workflow from the hype. npr.org Article An AI video ad is making a splash. Is it the future of advertising? NPR
- PJ Accetturo's actual numbers: 300-400 generations for 15 usable clips, script to air in three days. yahoo.com Article The chaotic Kalshi ad was made with AI for $2,000. The creator shared how he made it Business Insider (via Yahoo)
- The primary source on what Sora 2 can and cannot do, including synced dialogue and sound. openai.com Article Sora 2 is here OpenAI
- Explains the Sora app distribution angle founders can ride, not just the model. techcrunch.com Article OpenAI launches the Sora app alongside the Sora 2 model TechCrunch
- Flow is where most founder Veo workflows actually live; this is the official launch explainer. blog.google Article Introducing Flow: Google's AI filmmaking tool designed for Veo Google
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