Article

The End of Search, The Beginning of Research

Ethan Mollick · oneusefulthing.org

The Wharton professor's definitive framing of the shift from searching for links to delegating research.

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The question it answers

  1. Why use AI (ChatGPT, Perplexity, Claude, deep research modes) instead of Google?

Read with it

  1. Video Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet (Lex Fridman #434) Lex Fridman
  2. Video How Perplexity works | Aravind Srinivas and Lex Fridman Lex Fridman
  3. Video Can Perplexity beat Google? | Aravind Srinivas and Lex Fridman Lex Fridman
  4. Video Perplexity CEO explains RAG: Retrieval-Augmented Generation Lex Fridman
  5. Video Nikhil Kamath ft. Perplexity CEO Aravind Srinivas | WTF Online Ep 1 Nikhil Kamath (WTF)
  6. The primary source on how ChatGPT blends live web results with a conversational interface. openai.com Article Introducing ChatGPT search OpenAI
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