Podcast
The New AI Marketing Playbook Amid Google's Stumbles
Reforge (Kieran Flanagan & Brian Balfour) · reforge.com
What the collapse of classic search means for startup content bets.
The question it answers
Read with it
- The primary source: what Google actually allows and flags. developers.google.com Guide Google Search's Guidance on Generative AI Content on Your Website Google Search Central
- The original policy: quality matters, not how content is produced. developers.google.com Article Google Search's Guidance About AI-Generated Content Google Search Central
- Google's own instructions for showing up in AI Overviews and AI Mode. developers.google.com Guide Google's Guide to Optimizing for Generative AI Features in Search Google Search Central
- The most-shared AEO masterclass among startup operators. podcasts.apple.com Podcast The Ultimate Guide to AEO: How to Get ChatGPT to Recommend You Lenny's Podcast (Ethan Smith, Graphite)
- Full conference talk on winning when nobody clicks through anymore. turingfest.com Video Zero-Click Marketing with Rand Fishkin Turing Fest
- Live data on how much AI content is actually ranking right now. originality.ai Article Amount of AI Content in Google Search Results (Ongoing Study) Originality.ai
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