D2C startups in Indore

Direct to consumer brands built on owned supply chains and community.

14 companies building in D2C here.

Kriti Nutrients Consumer brands

Shiv Singh Mehta (Kriti Group)

Soya bean processing company producing branded refined soybean oil, soy flour, chunks and value-added soy protein products. Headquartered in Indore.

Arvind Mehta, Amit Kumat, Apoorva Kumat

Maker of Yellow Diamond chips, namkeen and snacks; one of India's largest packaged-snacks companies by revenue. Headquartered in Indore.

Aakash Namkeen Consumer brands

Leading manufacturer and exporter of namkeen (savouries) and sweets from Indore. Headquartered in Indore.

Concord Spirits Consumer brands

Rahul Shivhare, Shanky Rajendrakumar Jaiswal

Spirits/alcobev company positioning around reducing the environmental footprint of the spirits industry. Headquartered in Indore.

Dawn Lee Consumer brands

Gautam Dhakad

Nutrient-rich products spanning Indian spices, organic food, natural products, dairy and dry fruits. Headquartered in Indore.

Greenzie Cups Foodtech

Instant ready-to-drink tea in single-serve cups. Headquartered in Indore.

Kyari Consumer brands

Agam Choudhary, Saksham Jain

D2C green-decor brand selling live plants and self-watering planters, simplifying plant care via design-led products and curated offerings; crossed 10 lakh customers. Headquartered in Indore.

Pushp (Pushp Masale) Consumer brands

Founded by Late Shri Kishanlalaji Surana (Surana family)

Spices brand selling CTC, pure and blended spices; long-standing Indore FMCG name with growing e-commerce/D2C presence. Headquartered in Indore.

Select Brands International Consumer brands

Agam Choudhary, Saksham Jain

Umbrella/house-of-brands company building multiple D2C consumer brands (flagship Kyari); plans expansion into new consumer categories. Headquartered in Indore.

Carragreen Consumer brands

Surabhi Shah, Chetna Shah

Eco-friendly packaging and stationery brand; biodegradable Carrabox food packaging that converts into plates, plantable pencils, and biodegradable cutlery replacing single-use plastic. Headquartered in Indore.

EM5 (House of EM5) Consumer brands

Shashank Chourey

D2C affordable-luxury fragrance brand selling perfumes, roll-ons, foot sprays, scented candles and beard balms; targets the gap between premium imports and low-quality local options. Headquartered in Indore.

Indian Threads Consumer brands

Abhishek Rawal, Vishi Porwal

Designs and manufactures affordable menswear (shirts) with online and offline retail presence. Headquartered in Indore.

Jain Roots Consumer brands

unknown (brand of Khushi Agro Pvt Ltd)

Indore's first premium health-food and grocery brand store; 100+ natural products across dry fruits, whole spices, healthy snacks; franchise-based expansion model. Headquartered in Indore.

Klingaru (Klingaru Kids) Consumer brands

Nikita Jain

D2C brand for ergonomic baby carriers and handloom-cotton kidswear (kurtas in Indian prints); grew from India's first ergonomic baby-carrier marketplace into in-house manufacturing. Headquartered in Indore.

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