D2C & consumer brands startups in Los Angeles

Joe Cloyes & Greg Gonzalez

Founded 2015 by cousins, Youth to the People makes superfood-powered vegan clinical skincare (the Superfood Cleanser is a cult hit). Acquired by L'Oréal in 2021, a marquee LA clean-beauty exit.

Danny Harris & Marco DeGeorge

Founded 2007 (parent Color Image Apparel), Alo Yoga grew from yoga apparel into a global lifestyle and wellness brand, crossing $1B in sales in 2022 (nearly tripling YoY). A 2023 founder stake sale valued it...

Mike Cessario

Founded 2017, Liquid Death is a canned water and beverage brand famous for heavy-metal branding ("Murder Your Thirst"). Sales hit $303M in 2024; a 2024 round pegged its valuation at $1.4B. Note: a Dec 2024 s...

Kim Kardashian, Jens Grede & Emma Grede

Founded 2019, SKIMS is a shapewear-turned-apparel powerhouse that reached ~$1B in annual net sales six years after launch. In November 2025 it raised $225M led by Goldman Sachs Alternatives, hitting a $5B va...

Adam Goldenberg & Don Ressler

Founded 2010, TechStyle runs membership-driven D2C fashion brands including Fabletics (co-founded with Kate Hudson), Savage X Fenty (with Rihanna), JustFab, ShoeDazzle and FabKids. Fabletics has explored an ...

Gregg Renfrew

Founded 2013, Beautycounter is a clean-beauty pioneer that campaigned for cosmetics safety regulation. Acquired by The Carlyle Group at a ~$1B valuation in 2021; after a 2024 write-down, founder Gregg Renfre...

Erik Allen Ford & Sasha Koehn

Founded 2013 in Venice, Buck Mason is an American-made men's and women's essentials brand blending D2C with a growing retail footprint (33+ stores). Opened its first store on Abbot Kinney in 2015 and has sca...

Michael Dubin

Founded 2011, the razor-subscription pioneer whose viral launch video defined the D2C playbook. Acquired by Unilever for ~$1B in 2016; sold again to Nexus Capital Management in 2023. A landmark LA D2C exit a...

Richard Saghian

Founded 2006, Fashion Nova is a fast-fashion D2C juggernaut built on influencer marketing and rapid drops, reportedly among the most-Googled fashion brands. Largely bootstrapped and highly profitable; in 202...

Doug Hekking (co-founders)

Founded 2020, Front of the Pack is a D2C dog-wellness brand selling powdered supplements (health, calm, mobility) and freeze-dried raw treats. Closed a $10M Series A, bringing total funding to ~$13.5M — a no...

Melanie Masarin

Founded 2020, Ghia is a non-alcoholic, botanical aperitif brand riding the sober-curious wave. Raised ~$6.5M, valued ~$50M (2024), with retail sales up 132% in 2024 to $7M+. Strategic backer Pernod Ricard to...

Emma Grede & Khloé Kardashian

Founded 2016, Good American is an inclusive denim and apparel brand (sizes 00–24) that made ~$1M on launch day — the biggest denim debut in apparel history at the time. Led by CEO Emma Grede, who is also a S...

Betsie Larkin

Founded 2018 after a $300K Kickstarter, Honeylove is a D2C sculptwear/shapewear brand that expanded into tops, bras and apparel. Raised ~$13.2M total (incl. a $13M Series A) from Y Combinator and Lightspeed;...

Sheena Yaitanes

Founded 2015, Kosas is a clean, skincare-infused makeup brand (Revealer concealer, Wet Lip Oil) that became a Sephora and Ulta bestseller. A leading LA-born 'clean-plus-performance' cosmetics brand.

Katherine Power

Founded 2021 by serial founder Katherine Power (Who What Wear, Versed), MERIT is a minimalist 'less is more' luxury makeup brand with tightly edited essentials. Fast-scaling in Sephora and a standout of the ...

Jonathan Shokrian

Founded 2011, MeUndies is a D2C underwear and basics subscription brand controlling the full lifecycle from design to delivery, known for bold prints and membership model. A long-standing LA D2C staple in th...

Brian Anderson & Jon Roman

Headless / composable commerce platform accelerating ecommerce storefront speed and conversions for DTC brands. Raised a $50M Series B (Tiger Global led) atop an $18M Series A, ~$72M+ total. MarTech/commerce...

Randi Christiansen & Nick Axelrod

Founded 2018 by an ex-Estée Lauder exec and Into The Gloss co-founder, Nécessaire is a body-care brand bringing face-grade actives to body wash, lotion and serums ("the Patagonia of beauty"). Backed by CAVU ...

Ariel Kaye

Founded 2014 in Venice, Parachute is an internet-first home textiles brand (bedding, bath, décor) that expanded into brick-and-mortar. Raised ~$35.5M including a $30M round; backed by Upfront Ventures and Qu...

Marianna Hewitt & Lauren Ireland

Founded 2018 by two influencers, Summer Fridays broke out with its viral Jet Lag Mask and grew into a full skincare line. Landed a growth investment from TSG Consumer Partners, cementing its status as a lead...

Karissa Bodnar

Founded 2014, Thrive Causemetics is a D2C vegan, cruelty-free beauty brand with a 'Bigger Than Beauty' giving model (a portion of every purchase funds women's causes). Best known for its Liquid Lash Extensio...

Amy Liu

Founded 2019 (named after a Santa Monica lifeguard tower), Tower 28 is a clean, sensitive-skin beauty brand — the first 100% compliant with the National Eczema Association's guidelines. Its SOS Daily Rescue ...

LA-headquartered business-management and booking software for salons, spas and self-care businesses, co-founded by Matt Danna and Sean Stavropoulos. Raised an $80M Series D (JMI Equity) at a ~$800M valuation...

LA-based mission-driven foodtech founded by Sam Polk selling affordable, healthy grab-and-go meals with variable pricing by neighborhood, plus a subscription/SmartFridge model and social-enterprise franchisi...

LA-based membership veterinary company founded by Steven Eidelman operating tech-enabled vet clinics with 24/7 telemedicine, instant booking and an app; expanding across LA/Southern California and beyond. Se...

Santa Monica-based mobility fintech building a vehicle-subscription platform and data model to make car access flexible and more sustainable for automotive retail. A Greater-LA entrant in the mobility/subscr...

LA-based high-protein snack brand (probiotic chips and puffs, no seed oils) co-founded by Tommy Riggs and built in-house by Science Inc. (the studio behind Dollar Shave Club / Liquid Death). Raised a $2.5M p...

LA-based livestream shopping marketplace (collectibles, fashion, electronics) co-founded by Grant LaFontaine and Logan Head. In Oct 2025 it raised a $225M Series F at an $11.5B valuation (~$968M total raised...