Consumer brands startups in New York

Morgan Hermand-Waiche - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2011 as an online-first, size-inclusive lingerie brand with a subscription/showroom model challenging Victoria's Secret. Acquired by Victoria's Secret & Co. in 2022 in a deal valuing it at ~$400M. A defining NYC intimates-D2C exit. - **link:** https://www.adoreme.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Acquired (Victoria's Secret, 2022, ~$400M) ### 17 -

Founded 2011 as an online-first, size-inclusive lingerie brand with a subscription/showroom model challenging Victoria's Secret. Acquired by Victoria's Secret & Co. in 2022 in a deal valuing it at ~$400M. A ...

Morgan Hermand-Waiche

** Founded 2011 as an online-first, size-inclusive lingerie brand with a subscription/showroom model challenging Victoria's Secret. Acquired by Victoria's Secret & Co. in 2022 in a deal valuing it at ~$400M....

Jen Rubio & Steph Korey

** Founded 2015 by two ex-Warby Parker leaders as a D2C travel brand built on a hard-shell suitcase with a built-in battery. Scaled to a ~$1.4B valuation by 2019; CEO Jen Rubio has since navigated the brand ...

Jen Rubio & Steph Korey - **venue:** New York, NY (Lower Manhattan) - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2015 by two ex-Warby Parker leaders as a D2C travel brand built on a hard-shell suitcase with a built-in battery. Scaled to a ~$1.4B valuation by 2019; CEO Jen Rubio has since navigated the brand through post-pandemic retail expansion. HQ in Lower Manhattan. - **link:** https://www.awaytravel.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Late-stage private ### 5 -

Founded 2015 by two ex-Warby Parker leaders as a D2C travel brand built on a hard-shell suitcase with a built-in battery. Scaled to a ~$1.4B valuation by 2019; CEO Jen Rubio has since navigated the brand thr...

Vinay Menda, Issam Freiha

Founded 2020 in Williamsburg; tech-enabled small-format coffee chain built on low-cost micro-stores, a mobile app and subscriptions. Raised $67M+ in 2021 (General Catalyst, Tiger Global) and ~$114M total; ~9...

Scott & Missy Tannen - **venue:** Summit, NJ (NYC metro) - **la:** 40.7156 - **ln:** -74.3596 - **desc:** Founded 2014 in Summit, NJ, as a self-funded D2C organic-cotton, Fair-Trade-certified luxury bedding brand. Became the first luxury bedding maker certified by Fair Trade USA and expanded into ultra-luxury American-grown organic cotton lines (2024). NYC-metro home-goods leader; minority-backed by L Catterton. - **link:** https://www.bollandbranch.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private ### 20 -

Founded 2014 in Summit, NJ, as a self-funded D2C organic-cotton, Fair-Trade-certified luxury bedding brand. Became the first luxury bedding maker certified by Fair Trade USA and expanded into ultra-luxury Am...

Scott & Missy Tannen

** Founded 2014 in Summit, NJ, as a self-funded D2C organic-cotton, Fair-Trade-certified luxury bedding brand. Became the first luxury bedding maker certified by Fair Trade USA and expanded into ultra-luxury...

David Heath & Randy Goldberg

** Founded 2013 as a D2C sock brand with a one-for-one donation model (a pair donated to shelters for every pair sold). Grew into a nine-figure apparel brand spanning socks, underwear and tees, with over 100...

David Heath & Randy Goldberg - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2013 as a D2C sock brand with a one-for-one donation model (a pair donated to shelters for every pair sold). Grew into a nine-figure apparel brand spanning socks, underwear and tees, with over 100M items donated. A category-defining NYC social-impact D2C brand. - **link:** https://bombas.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private ### 10 -

Founded 2013 as a D2C sock brand with a one-for-one donation model (a pair donated to shelters for every pair sold). Grew into a nine-figure apparel brand spanning socks, underwear and tees, with over 100M i...

Rich & Vicki Fulop

** Founded 2014 in Brooklyn after a $50K Kickstarter, Brooklinen became a leading D2C "luxury bedding for less" brand, hitting $250K in sales in its first 30 days and scaling past $100M. Expanded into bath, ...

Rich & Vicki Fulop - **venue:** Brooklyn, NY - **la:** 40.6782 - **ln:** -73.9442 - **desc:** Founded 2014 in Brooklyn after a $50K Kickstarter, Brooklinen became a leading D2C "luxury bedding for less" brand, hitting $250K in sales in its first 30 days and scaling past $100M. Expanded into bath, loungewear and retail. A flagship Brooklyn home-goods D2C brand. - **link:** https://www.brooklinen.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private ### 19 -

Founded 2014 in Brooklyn after a $50K Kickstarter, Brooklinen became a leading D2C "luxury bedding for less" brand, hitting $250K in sales in its first 30 days and scaling past $100M. Expanded into bath, lou...

Jordan Nathan

** Founded 2019 as a D2C non-toxic ceramic-coated cookware brand (no PFAS/PTFE), born after the founder's own Teflon-fume poisoning scare. Grew ~500% over four years and expanded into bakeware, home and reta...

Jordan Nathan - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2019 as a D2C non-toxic ceramic-coated cookware brand (no PFAS/PTFE), born after the founder's own Teflon-fume poisoning scare. Grew ~500% over four years and expanded into bakeware, home and retail partnerships (Target, Crate & Barrel). One of NYC's breakout home/kitchen D2C brands. - **link:** https://www.carawayhome.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private ### 8 -

Founded 2019 as a D2C non-toxic ceramic-coated cookware brand (no PFAS/PTFE), born after the founder's own Teflon-fume poisoning scare. Grew ~500% over four years and expanded into bakeware, home and retail ...

Philip Krim, Neil Parikh, Luke Sherwin, Jeff Chapin & Gabe Flateman

** Founded 2014, Casper kicked off the "bed-in-a-box" D2C mattress wave, reaching $100M revenue in under two years. IPO'd on NYSE in 2020, then was taken private by Durational Capital in 2022. A foundational...

Philip Krim, Neil Parikh, Luke Sherwin, Jeff Chapin & Gabe Flateman - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2014, Casper kicked off the "bed-in-a-box" D2C mattress wave, reaching $100M revenue in under two years. IPO'd on NYSE in 2020, then was taken private by Durational Capital in 2022. A foundational NYC D2C brand that shaped e-commerce marketing playbooks. - **link:** https://casper.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Formerly public; private (acquired 2022) ### 11 -

Founded 2014, Casper kicked off the "bed-in-a-box" D2C mattress wave, reaching $100M revenue in under two years. IPO'd on NYSE in 2020, then was taken private by Durational Capital in 2022. A foundational NY...

Babba C. Rivera

** Founded 2020, a clean haircare brand rooted in Latin American heritage and ingredients, formulated and bottled in New York. Opened a Manhattan flagship/community hub in 2023 and sells at Sephora. A stando...

Babba C. Rivera - **venue:** New York, NY (Manhattan flagship) - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2020, a clean haircare brand rooted in Latin American heritage and ingredients, formulated and bottled in New York. Opened a Manhattan flagship/community hub in 2023 and sells at Sephora. A standout NYC founder-led beauty brand centering Latina consumers. - **link:** https://ceremonia.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Early/growth-stage private ### 14 -

Founded 2020, a clean haircare brand rooted in Latin American heritage and ingredients, formulated and bottled in New York. Opened a Manhattan flagship/community hub in 2023 and sells at Sephora. A standout ...

Melissa Mash, Jessy Dover & Deepa Gandhi - **venue:** New York, NY (NoLita) - **la:** 40.7228 - **ln:** -73.9962 - **desc:** Founded 2013 by three female founders as a function-first, neoprene handbag and accessories brand solving the "organized bag" problem. Expanded into diaper bags, travel and luggage; sold D2C and at Nordstrom. A durable NYC women-led fashion-accessories brand. - **link:** https://www.dagnedover.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private ### 18 -

Founded 2013 by three female founders as a function-first, neoprene handbag and accessories brand solving the "organized bag" problem. Expanded into diaper bags, travel and luggage; sold D2C and at Nordstrom...

Melissa Mash, Jessy Dover & Deepa Gandhi

** Founded 2013 by three female founders as a function-first, neoprene handbag and accessories brand solving the "organized bag" problem. Expanded into diaper bags, travel and luggage; sold D2C and at Nordst...

** NYC food-tech/CPG brand behind high-protein snack bars; raised a $75M round in 2025 — the largest Series A among NYC tech startups that year — and acquired ingredient producer Epogee. Fast-scaling functio...

the largest Series A among NYC tech startups that year — and acquired ingredient producer Epogee. Fast-scaling functional-food play. - **link:** https://vanguard-x.com/software-development/new-york-tech-startups-series-a-2025/ - **vertical:** ["food tech", "CPG", "D2C"] - **stage:** Series A ($75M) ### sw-07 -

NYC food-tech/CPG brand behind high-protein snack bars; raised a $75M round in 2025 — the largest Series A among NYC tech startups that year — and acquired ingredient producer Epogee. Fast-scaling functional...

Emily Weiss

** Founded 2014 out of the Into the Gloss beauty blog, Glossier pioneered community-driven, minimalist "skin-first" beauty and became a cultural D2C icon. Raised ~$266M (peak $1.8B valuation in 2021) from Se...

Emily Weiss - **venue:** New York, NY (SoHo) - **la:** 40.7233 - **ln:** -74.0020 - **desc:** Founded 2014 out of the Into the Gloss beauty blog, Glossier pioneered community-driven, minimalist "skin-first" beauty and became a cultural D2C icon. Raised ~$266M (peak $1.8B valuation in 2021) from Sequoia, IVP and Index. Now led by CEO Kyle Leahy; expanded into Sephora and physical retail after years of online-only. - **link:** https://www.glossier.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Late-stage private (Series E) ### 3 -

Founded 2014 out of the Into the Gloss beauty blog, Glossier pioneered community-driven, minimalist "skin-first" beauty and became a cultural D2C icon. Raised ~$266M (peak $1.8B valuation in 2021) from Sequo...

Arun Gupta, Julian Connor & Jake Metzger

** Founded 2013 as a peer-to-peer resale marketplace for menswear, designer and streetwear, becoming the cultural hub for fashion-forward secondhand shopping. Acquired by GOAT Group in 2022, forming a resale...

Arun Gupta, Julian Connor & Jake Metzger - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2013 as a peer-to-peer resale marketplace for menswear, designer and streetwear, becoming the cultural hub for fashion-forward secondhand shopping. Acquired by GOAT Group in 2022, forming a resale network of 50M+ members across 170 countries. A key NYC fashion-tech/marketplace exit. - **link:** https://www.grailed.com - **vertical:** ["Ecommerce", "Consumer brands"] - **stage:** Acquired (GOAT Group, 2022) --- ## HQ flags — EXCLUDED (not NYC-metro-HQ'd) - **Allbirds** — San Francisco, CA. Public D2C footwear; SF-HQ'd. EXCLUDE. - **The RealReal** — San Francisco, CA (founded/HQ). Luxury resale; not NYC. EXCLUDE. - **Hims & Hers** — San Francisco, CA. Telehealth/D2C; SF-HQ'd (direct Ro competitor). EXCLUDE. - **Oscar Health** — New York, NY, but a health-insurance company, not a consumer/fashion-beauty brand — out of vertical scope. EXCLUDE from this pack. - **Forerunner Ventures** — San Francisco, CA. The premier consumer-brand VC (Warby Parker, Glossier, Away, Chime backer) but SF-HQ'd. EXCLUDE as an NYC record; note as key non-local investor. - **Topicals** — Los Angeles, CA. Founder Olamide Olowe is LA-based; brand HQ'd in LA, not NYC. EXCLUDE. - **Everlane / Rothy's / Cuyana / ThirdLove / Ritual** — all SF Bay Area. EXCLUDE. - **Reformation / Merit / Kosas / Our Place / Parachute / Fabletics / MeUndies** — Los Angeles. EXCLUDE. - **CaaStle** (NYC fashion-tech, clothing-as-a-service infra) — founder Christine Hunsicker charged with and pled guilty to a ~$300M investor fraud (2025–26); company collapsed. EXCLUDED as a credible ecosystem record. ### NYC-metro consumer-brand capital (context, not records) NYC-based consumer VCs / operators worth flagging on the investor side: **Lerer Hippeau** (early backer of Warby Parker, Casper, Allbirds), **Red Antler** (Brooklyn brand-building studio behind Casper, Allbirds, Brandless), **Willow Growth**, **Silas Capital**, and **VMG Partners** (bicoastal). Forerunner (SF) remains the most active non-local consumer investor in NYC brands.

Founded 2013 as a peer-to-peer resale marketplace for menswear, designer and streetwear, becoming the cultural hub for fashion-forward secondhand shopping. Acquired by GOAT Group in 2022, forming a resale ne...

Andrew Benin & Allen Dushi - **venue:** Brooklyn, NY - **la:** 40.6782 - **ln:** -73.9442 - **desc:** Launched January 2022 out of Brooklyn with single-source Spanish extra-virgin olive oil in squeeze bottles ("Drizzle" and "Sizzle"). On <$3M raised, grew into the ~5th-largest US olive oil brand, stocked in 11,000+ stores by 2025. A viral NYC F&B/CPG breakout. - **link:** https://www.graza.co - **vertical:** ["D2C", "Consumer brands"] - **stage:** Early/growth-stage private ### 22 -

Launched January 2022 out of Brooklyn with single-source Spanish extra-virgin olive oil in squeeze bottles ("Drizzle" and "Sizzle"). On <$3M raised, grew into the ~5th-largest US olive oil brand, stocked in ...

Andrew Benin & Allen Dushi

** Launched January 2022 out of Brooklyn with single-source Spanish extra-virgin olive oil in squeeze bottles ("Drizzle" and "Sizzle"). On <$3M raised, grew into the ~5th-largest US olive oil brand, stocked ...

Jeff Raider & Andy Katz-Mayfield - **venue:** New York, NY (SoHo) - **la:** 40.7233 - **ln:** -74.0020 - **desc:** Founded 2013 by Warby Parker co-founder Jeff Raider and Andy Katz-Mayfield as a D2C men's shaving brand, vertically integrated via its own German razor factory. A $1.37B sale to Edgewell was blocked by the FTC in 2020. Now a multi-brand consumer platform (Harry's, Flamingo, Cat Person, Lumē) headquartered in NYC. - **link:** https://www.harrys.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Late-stage private ### 4 -

Founded 2013 by Warby Parker co-founder Jeff Raider and Andy Katz-Mayfield as a D2C men's shaving brand, vertically integrated via its own German razor factory. A $1.37B sale to Edgewell was blocked by the F...

Jeff Raider & Andy Katz-Mayfield

** Founded 2013 by Warby Parker co-founder Jeff Raider and Andy Katz-Mayfield as a D2C men's shaving brand, vertically integrated via its own German razor factory. A $1.37B sale to Edgewell was blocked by th...

Ju Rhyu, Dwight Lee & Andrew Lee

** Founded 2017 around a single hero SKU, the Mighty Patch hydrocolloid acne sticker, scaled largely via Amazon and mass retail. Acquired by Church & Dwight for $630M in September 2022 — one of the largest i...

Ju Rhyu, Dwight Lee & Andrew Lee - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2017 around a single hero SKU, the Mighty Patch hydrocolloid acne sticker, scaled largely via Amazon and mass retail. Acquired by Church & Dwight for $630M in September 2022 — one of the largest indie-beauty exits and a marquee NYC beauty success story. - **link:** https://www.herocosmetics.us - **vertical:** ["D2C", "Consumer brands"] - **stage:** Acquired (Church & Dwight, 2022, $630M) ### 16 -

Founded 2017 around a single hero SKU, the Mighty Patch hydrocolloid acne sticker, scaled largely via Amazon and mass retail. Acquired by Church & Dwight for $630M in September 2022 — one of the largest indi...

Gabi Lewis & Greg Sewitz

** Founded 2019 as a D2C high-protein, zero-added-sugar, keto-friendly reinvention of childhood cereal. Raised an $85M Series B in 2022 and expanded from online-only into Target and mass grocery. A leading N...

Gabi Lewis & Greg Sewitz - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2019 as a D2C high-protein, zero-added-sugar, keto-friendly reinvention of childhood cereal. Raised an $85M Series B in 2022 and expanded from online-only into Target and mass grocery. A leading NYC better-for-you F&B D2C brand. - **link:** https://magicspoon.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private (Series B) ### 21 -

Founded 2019 as a D2C high-protein, zero-added-sugar, keto-friendly reinvention of childhood cereal. Raised an $85M Series B in 2022 and expanded from online-only into Target and mass grocery. A leading NYC ...

Lauren Santo Domingo & Áslaug Magnúsdóttir - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2010 as a luxury fashion e-commerce pioneer built on the "online trunk show" — letting shoppers pre-order full designer collections straight off the runway. Carries 1,000+ brands across fashion, fine jewelry, home and beauty. A defining NYC luxury-commerce platform. - **link:** https://www.modaoperandi.com - **vertical:** ["Ecommerce", "Consumer brands"] - **stage:** Late-stage private ### 27 -

Founded 2010 as a luxury fashion e-commerce pioneer built on the "online trunk show" — letting shoppers pre-order full designer collections straight off the runway. Carries 1,000+ brands across fashion, fine...

Lauren Santo Domingo & Áslaug Magnúsdóttir

** Founded 2010 as a luxury fashion e-commerce pioneer built on the "online trunk show" — letting shoppers pre-order full designer collections straight off the runway. Carries 1,000+ brands across fashion, f...

Oran Holtzman & Shiran Holtzman-Erez

** NYC-headquartered consumer-tech/beauty platform founded 2018; scaled Il Makiage past $250M revenue in three years using an AI/data-driven online quiz-to-shade model, then launched SpoiledChild (wellness)....

Oran Holtzman & Shiran Holtzman-Erez - **venue:** New York, NY (HQ; R&D in Tel Aviv) - **la:** 40.7128 - **ln:** -74.0060 - **desc:** NYC-headquartered consumer-tech/beauty platform founded 2018; scaled Il Makiage past $250M revenue in three years using an AI/data-driven online quiz-to-shade model, then launched SpoiledChild (wellness). IPO'd on Nasdaq (ODD) in July 2023 at a ~$2.3B valuation. The clearest example of NYC "beauty-tech." - **link:** https://oddity.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Public (Nasdaq: ODD) ### 12 -

NYC-headquartered consumer-tech/beauty platform founded 2018; scaled Il Makiage past $250M revenue in three years using an AI/data-driven online quiz-to-shade model, then launched SpoiledChild (wellness). IP...

Vanessa Pham & Kim Pham - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2020 by two sisters (ex-VC/consulting) to reclaim Asian flavors via shelf-stable "starter" sauce kits; sold out within 72 hours of launch. Expanded into noodles and retail (Whole Foods, Target). Acquired by DayDayCook in 2024. A notable NYC AAPI-founded F&B brand. - **link:** https://omsom.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Acquired (DayDayCook, 2024) ### 23 -

Founded 2020 by two sisters (ex-VC/consulting) to reclaim Asian flavors via shelf-stable "starter" sauce kits; sold out within 72 hours of launch. Expanded into noodles and retail (Whole Foods, Target). Acqu...

Vanessa Pham & Kim Pham

** Founded 2020 by two sisters (ex-VC/consulting) to reclaim Asian flavors via shelf-stable "starter" sauce kits; sold out within 72 hours of launch. Expanded into noodles and retail (Whole Foods, Target). A...

Cami Téllez & Jack DeFuria

** Founded 2019 as a Gen-Z, size-inclusive, colorful basics/underwear brand that became "the internet's favorite underwear," backed by Karlie Kloss and Warby Parker's Neil Blumenthal. Acquired 2023 by Ariela...

Cami Téllez & Jack DeFuria - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2019 as a Gen-Z, size-inclusive, colorful basics/underwear brand that became "the internet's favorite underwear," backed by Karlie Kloss and Warby Parker's Neil Blumenthal. Acquired 2023 by Ariela & Associates International. NOTE: brand wound down / announced closure in October 2025 — include as a notable ecosystem alum, not an active company. - **link:** https://yourparade.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Acquired (2023) / closed (2025) ### 9 -

Founded 2019 as a Gen-Z, size-inclusive, colorful basics/underwear brand that became "the internet's favorite underwear," backed by Karlie Kloss and Warby Parker's Neil Blumenthal. Acquired 2023 by Ariela & ...

John Foley, Tom Cortese, Hisao Kushi & co.

Founded 2012; connected-fitness company selling internet-enabled bikes/treads with a subscription live/on-demand class platform. IPO'd on Nasdaq (PTON) in 2019 and boomed during the pandemic; has since restr...

Charles Gorra - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2014 as a luxury handbag/accessories resale platform combining e-commerce, stores (NY, LA, Miami) and instant AI-powered buyouts/trade-ins (Clair "Shazam for handbags"). A leading NYC fashion-tech/resale player bringing data and instant liquidity to the secondhand luxury market. - **link:** https://www.rebag.com - **vertical:** ["Ecommerce", "Consumer brands"] - **stage:** Growth-stage private ### 26 -

Founded 2014 as a luxury handbag/accessories resale platform combining e-commerce, stores (NY, LA, Miami) and instant AI-powered buyouts/trade-ins (Clair "Shazam for handbags"). A leading NYC fashion-tech/re...

Charles Gorra

** Founded 2014 as a luxury handbag/accessories resale platform combining e-commerce, stores (NY, LA, Miami) and instant AI-powered buyouts/trade-ins (Clair "Shazam for handbags"). A leading NYC fashion-tech...

Zachariah Reitano, Saman Rahmanian & Rob Schutz - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Launched 2017 as Roman, a D2C telehealth brand for men's health (ED, hair loss), later expanding to women's health, weight management (GLP-1s) and at-home diagnostics. Reached a $7B valuation in 2022. A defining NYC consumer-health/D2C unicorn blending telemedicine, pharmacy and brand. - **link:** https://ro.co - **vertical:** ["D2C", "Consumer brands"] - **stage:** Late-stage private (unicorn) ### 7 -

Launched 2017 as Roman, a D2C telehealth brand for men's health (ED, hair loss), later expanding to women's health, weight management (GLP-1s) and at-home diagnostics. Reached a $7B valuation in 2022. A defi...

Zachariah Reitano, Saman Rahmanian & Rob Schutz

Launched in 2017 as 'Roman,' Ro is a direct-to-consumer telehealth company that diagnoses, prescribes and delivers treatment and ongoing care across men's health, women's health, weight management (GLP-1s) a...

Laney Crowell - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2019 by an Estée Lauder alum as a clean, sustainable "skinimalist" makeup brand (Slip Tint, Dew Balm) sold D2C and at Sephora. A leading NYC clean-beauty breakout known for community-led product development and B-Corp-style sustainability positioning. - **link:** https://www.saiehello.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private ### 13 -

Founded 2019 by an Estée Lauder alum as a clean, sustainable "skinimalist" makeup brand (Slip Tint, Dew Balm) sold D2C and at Sephora. A leading NYC clean-beauty breakout known for community-led product deve...

Laney Crowell

** Founded 2019 by an Estée Lauder alum as a clean, sustainable "skinimalist" makeup brand (Slip Tint, Dew Balm) sold D2C and at Sephora. A leading NYC clean-beauty breakout known for community-led product d...

Sandro Roco - **venue:** Queens, NY - **la:** 40.7282 - **ln:** -73.7949 - **desc:** Founded 2019 in Queens as the first Asian-inspired flavored sparkling water (lychee, calamansi, mango), with no added sugar. Scaled through Target's accelerator, Whole Foods and a Disney/Pixar "Turning Red" partnership. A fast-growing NYC Filipino-American-founded beverage brand. - **link:** https://drinksanzo.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Early/growth-stage private ### 24 -

Founded 2019 in Queens as the first Asian-inspired flavored sparkling water (lychee, calamansi, mango), with no added sugar. Scaled through Target's accelerator, Whole Foods and a Disney/Pixar "Turning Red" ...

Sandro Roco

** Founded 2019 in Queens as the first Asian-inspired flavored sparkling water (lychee, calamansi, mango), with no added sugar. Scaled through Target's accelerator, Whole Foods and a Disney/Pixar "Turning Re...

Julie Schott & Brian Bordainick - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2019 by a former Elle beauty editor, Starface turned hydrocolloid acne patches into playful star-shaped stickers, making acne "Instagrammable" for Gen Z. Reportedly ~$90M annual revenue by 2024 and landed a $105M minority investment. A viral NYC beauty-tech/skincare breakout. - **link:** https://starface.world - **vertical:** ["D2C", "Consumer brands"] - **stage:** Growth-stage private ### 15 -

Founded 2019 by a former Elle beauty editor, Starface turned hydrocolloid acne patches into playful star-shaped stickers, making acne "Instagrammable" for Gen Z. Reportedly ~$90M annual revenue by 2024 and l...

Julie Schott & Brian Bordainick

** Founded 2019 by a former Elle beauty editor, Starface turned hydrocolloid acne patches into playful star-shaped stickers, making acne "Instagrammable" for Gen Z. Reportedly ~$90M annual revenue by 2024 an...

Brett Podolsky & Jonathan Regev

** Founded 2014 as a D2C fresh, human-grade dog-food subscription with personalized portions. Reached ~$1.2B annualized net revenue and turned profitable by 2024 (up ~50% YoY), one of the largest D2C subscri...

Brett Podolsky & Jonathan Regev - **venue:** New York, NY - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2014 as a D2C fresh, human-grade dog-food subscription with personalized portions. Reached ~$1.2B annualized net revenue and turned profitable by 2024 (up ~50% YoY), one of the largest D2C subscription businesses to come out of NYC. Backed by Insight Partners. - **link:** https://www.thefarmersdog.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Late-stage private (unicorn) ### 25 -

Founded 2014 as a D2C fresh, human-grade dog-food subscription with personalized portions. Reached ~$1.2B annualized net revenue and turned profitable by 2024 (up ~50% YoY), one of the largest D2C subscripti...

Neil Blumenthal, Dave Gilboa, Andrew Hunt & Jeffrey Raider

** Founded 2010 by four Wharton MBAs as a direct-to-consumer eyewear brand undercutting Luxottica pricing with $95 glasses and a buy-a-pair/give-a-pair model. Went public on NYSE (WRBY) in 2021 and now runs ...

Neil Blumenthal, Dave Gilboa, Andrew Hunt & Jeffrey Raider - **venue:** New York, NY (SoHo / Hudson Yards HQ) - **la:** 40.7128 - **ln:** -74.0060 - **desc:** Founded 2010 by four Wharton MBAs as a direct-to-consumer eyewear brand undercutting Luxottica pricing with $95 glasses and a buy-a-pair/give-a-pair model. Went public on NYSE (WRBY) in 2021 and now runs ~276 retail stores. Full-year 2024 net revenue rose 15% to $771.3M, and the company reached profitability — the reference template for NYC D2C. - **link:** https://www.warbyparker.com - **vertical:** ["D2C", "Consumer brands"] - **stage:** Public (NYSE: WRBY) ### 2 -

Founded 2010 by four Wharton MBAs as a direct-to-consumer eyewear brand undercutting Luxottica pricing with $95 glasses and a buy-a-pair/give-a-pair model. Went public on NYSE (WRBY) in 2021 and now runs ~27...