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How to Launch a Viral Beauty Brand in Under a Year | Brunel

Foundr

4 June 2026 · Founder Stories

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A Victoria's Secret Angel and a Goldman Sachs investor built one of the most talked-about luxury body care launches in recent memory without raising a cent or paying a single influencer. Jasmine Tookes spent two decades on the world's biggest runways turning down incubator deal after incubator deal,

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