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I Built a $250M Fashion Brand From My Car | 12th Tribe

Foundr

18 June 2026 · Founder Stories

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Demi Marchese started with $800, no investors, and no fashion background—just a clothing rack in the back of her car and 30 sororities to pitch in 30 days. She made $40,000 in her first month dressing girls for Coachella out of her living room, turned $800 into $40K, and never took a dollar from inv

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