Why White Coke Failed
1 October 2025 · Marketing & Growth
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste.
The white can made buyers think the Cola tasted worse.
To explain why, I need to delve into the science of sense
Sign in to say you've watched it.
More from Nudge
More on marketing & growth
eChai Partner Brands
The partnership →
