The Founder Podcast Shelf
Podcast episodes founders recommend to each other.
15 episodes from Nudge · all channels
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Experiment: Can you tell when he lies?
Warning, you’ll hear a lie in this episode. You won’t be told it’s a lie. And 29% of those who listen probably won’t spot the lie....
Marketing & Growth1 founder recommends
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The surprising true story behind “the greatest ad ever made”
Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time.” But you probably don’t know that just...
Marketing & Growth1 founder recommends
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Why Some People Are Luckier Than You
There’s science behind luck. Professor Richard Wiseman explains why some people are luckier than you. And how all of us can become...
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He Built USA's #1 Restaurant (but ignored the food)
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they...
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How This Fraudster Sold Fake Scottish Tea to the Rich
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show....
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Why KFC Spends Millions Promoting a Fake Secret
KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither...
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Why Everyone’s Suddenly Drinking Aperol Spritz
It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the...
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Oliver Burkeman: “I stared at a painting for 3 hours straight.”
Could staring at a painting for three hours make you more productive? In this episode, I try a strange experiment inspired by...
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Why White Coke Failed
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers...
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How this text could save millions from cancer
These researchers added three words to one text and saved 100s from cancer. But how? Today on Nudge, Niall Daly and Dr Giulia...
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Oliver Burkeman: “Why most scholars worked for only 4 hours a day”
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver...
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There's a problem with this bestselling self-help book
Grit is everywhere, praised as the secret to success in work and life, but does it really hold up? Today, Alex Edmans unpacks the...
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Instagram failed until it made THIS simple change
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a...
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This Rebrand Changed How You Drink Coffee
Oatly use behavioural science to persuade you. Today, author and founder Chris Baker explains how. Listen to the full episode here:...
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This Was The Most Destructive Ad In History
How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the...
Questions, answered
What podcasts do founders listen to?
Founders on the eChai network recommend episodes from shows on building companies, fundraising, and product. The shelf ranks episodes by how many founders have watched them.
Where can I find podcast episodes for founders?
The eChai founder podcast shelf is a curated, founder-recommended catalogue of episodes you can filter by topic, goal, and region.
