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How We Built a $1.5M ARR SaaS With 3 People and $0 in Ad Spend

Startups for the Rest of Us

20 April 2026 · Startups & Building

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Marie Martens, co-founder of Tally, shares how she and her partner Filip Minev bootstrapped a freemium form builder from zero to $1.5M ARR with a team of just three people and no paid advertising.

In this MicroConf Europe 2024 talk, Marie walks through the full journey: from a failed travel tech s

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