We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 688 founders registered. Any city that reaches 20 interested founders is on too. See your city

Money, pricing & model

Bootstrapping & profitability

Grow on customer money, keep control.

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How do I reach profitability (or ramen profitability) as fast as possible? Ramen profitability means covering the founders' basic living costs, get there and you're default-alive and can't be forced to shut down. The faste... Intermediate 3 resources → How do I price my product so it's actually profitable from the first customer, not just cheap enough to win the deal? Start from the value you create and the margin you need to survive, not from what competitors charge or what feels comfortable to ask for. Underpri... Intermediate 3 resources → How do I get customers to pay upfront or annually so I can bootstrap on their cash instead of my savings? Customer prepayment is the cleanest funding a bootstrapper can get: no dilution, no interest, and it doubles as proof someone wants this. Offer a r... Intermediate 3 resources → What are the most common ways bootstrapped founders accidentally kill their own margins? Bootstrapped businesses rarely die from one big mistake, they bleed out through discounts given too easily, features built for a single loud custom... Intermediate 3 resources →

eChai Partner Brands The partnership →