Brand, web & content
Branding & visual identity
Look like a company people trust.
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How do I position my startup so people instantly 'get' it?
Positioning is choosing the mental category you want to own and the competitive alternative you beat. April Dunford's method: figure out what you'r...
When is it worth investing real money in branding?
Invest when you have product-market fit and branding is now a lever for growth, trust, or premium pricing, not before. Pre-fit, a heavy rebrand is ...
Should I put my own face and personal brand front and center, or keep it a clean company brand?
Early on, a founder's face and voice often build trust faster than a logo, because people back people before they trust a company. Leading with you...
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