We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Branding & visual identity

Look like a company people trust.

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How do I position my startup so people instantly 'get' it? Positioning is choosing the mental category you want to own and the competitive alternative you beat. April Dunford's method: figure out what you'r... Intermediate 2 resources → When is it worth investing real money in branding? Invest when you have product-market fit and branding is now a lever for growth, trust, or premium pricing, not before. Pre-fit, a heavy rebrand is ... Intermediate 2 resources → Should I put my own face and personal brand front and center, or keep it a clean company brand? Early on, a founder's face and voice often build trust faster than a logo, because people back people before they trust a company. Leading with you... Intermediate 3 resources → I've outgrown my scrappy first logo and name. How do I rebrand without confusing existing users or killing my SEO? Rebrand when the old identity actively holds you back, not just because it feels stale, and treat it as a migration, not a reveal. Announce clearly... Advanced 3 resources → How do I make sure our brand look and voice hold up as we add a marketing person, agencies, and freelancers who weren't there at the start? The moment people who didn't build the brand start producing for it, drift is inevitable unless the intent is written down, not just felt. Capture ... Advanced 3 resources →
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