Money, pricing & model
Business models explained
How the money actually flows.
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How do I model a business that sells to enterprises with long sales cycles and few big deals?
Enterprise models trade volume for deal size, so your math is driven by average contract value, win rate, and how many months a deal takes to close...
How do I decide whether to add a services layer to my product business, and will investors hate it?
Services can be smart early: they fund you, teach you what customers really need, and open doors that pure product can't. The catch is margin and s...
What does 'take rate' mean and how do I set the right one without scaring off my users?
Take rate is the cut you keep from each transaction flowing through your platform, and it's the single biggest lever in a marketplace or payments m...
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