We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 697 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow & market

Community-led growth

Turn users into a movement.

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What is community-led growth and is it right for my startup? Community-led growth means users create value for each other so the product spreads and retains through belonging, not just features. It's powerful... Beginner 2 resources → How do I build a founder community when I'm building outside the big startup hubs and don't have a local scene? Start online-first and lean on the whole country or region, because you are not limited to who lives in your city anymore, and a weekly video call ... Intermediate 3 resources → Should I build a community around my company brand or around a broader topic bigger than my product? A topic bigger than your product almost always grows faster, because people join movements and causes, not vendors, and a broad community earns tru... Advanced 3 resources →
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