Understand your customers
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Know the landscape better than the incumbents.
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How do I understand the competitive landscape for an Indian market specifically?
Don't assume the US playbook maps onto India, pricing power, distribution, and willingness-to-pay are wildly different. Study who Indian customers ...
How do I research a market in India where reliable data and analyst reports basically don't exist?
For most Indian early-stage markets the top-down report you want either doesn't exist or is a recycled global number with a made-up India multiplie...