We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 691 founders registered. Any city that reaches 20 interested founders is on too. See your city

Understand your customers

Competitive & market research

Know the landscape better than the incumbents.

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What tools should I use to track competitors and market landscape? Start free and manual before you pay for anything: Google Alerts and their newsletter for moves, G2/Capterra reviews for weaknesses, Crunchbase for... Intermediate 2 resources → How do I size the market and figure out if it's big enough? Build it bottom-up, not from a scary McKinsey top-down number: who exactly is the customer, how many are there, what will they pay, and how will yo... Intermediate 2 resources → How do I understand the competitive landscape for an Indian market specifically? Don't assume the US playbook maps onto India, pricing power, distribution, and willingness-to-pay are wildly different. Study who Indian customers ... Intermediate 2 resources → How do I do competitive research when my competitors are private and share almost no public numbers? Stop hunting for a leaked cap table and read the signals that are actually public: job postings (what they're building and where they're weak), pri... Intermediate 3 resources → How do I research a market in India where reliable data and analyst reports basically don't exist? For most Indian early-stage markets the top-down report you want either doesn't exist or is a recycled global number with a made-up India multiplie... Intermediate 3 resources → How do I tell the difference between a real competitor and a company customers only mention because it's famous? The competitor that matters is the one prospects actually consider and put budget against, not the household name they cite out of habit. Ask in ev... Intermediate 2 resources → What are the most common mistakes founders make when sizing their market, and how do I avoid faking a big TAM? The classic mistake is starting from a giant global number and multiplying down with invented percentages (the 1% of a billion-dollar market trap),... Intermediate 3 resources → How do I keep tracking competitors without it turning into a daily anxiety spiral that distracts me from my own product? Turn competitive watching from a compulsive habit into a scheduled ritual: batch it into one short review a week or every two weeks, write a two-li... Intermediate 2 resources →

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