Brand, Web & Presence
Copywriting & messaging
Say what it is in words a customer would use.
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When should I write copy in Hindi or a regional language versus English for an Indian consumer product, and how do I get the tone right?
Match the language your customer thinks and shops in, not the one that looks polished in a deck, for most mass-market Indian consumer products that...
How do I actually test whether one version of my copy works better than another when I only have a few hundred visitors a month?
At low traffic, formal A/B tests almost never reach significance, so lean on qualitative signals instead: five-second tests, watching people read i...