Understand your customers
Talking to customers & user research
Learn the truth without leading the witness.
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How do I talk to customers without them just telling me what I want to hear?
Stop pitching and start interrogating their past. Ask about what they actually did last time the problem hit, what it cost them, and what they trie...
Should I do customer interviews live over a call, or is survey data good enough at the start?
At the start, surveys are a trap because they let you skip the messy, contradictory human detail where the real insight lives. You cannot ask a fol...
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