We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 721 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Talking to customers & user research

Learn the truth without leading the witness.

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How do I talk to customers without them just telling me what I want to hear? Stop pitching and start interrogating their past. Ask about what they actually did last time the problem hit, what it cost them, and what they trie... Beginner 24 resources → Should I do customer interviews live over a call, or is survey data good enough at the start? At the start, surveys are a trap because they let you skip the messy, contradictory human detail where the real insight lives. You cannot ask a fol... Beginner 24 resources → How do I run good discovery calls in India when the person keeps saying yes to be polite but never converts? Politeness bias is real, and in many Indian conversations a warm yes is social lubrication, not a purchase signal. As a starting point, stop asking... Intermediate 24 resources →
eChai Partner Brands The partnership →