Understand your customers
Talking to customers & user research
Learn the truth without leading the witness.
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How many customer interviews do I need before I trust the signal?
There's no magic number, you're done when you can predict roughly the next answer before they say it. In practice that's usually 15-30 conversation...
How do I run customer discovery as an Indian founder building for Indian users?
The frameworks are global but the field is local: Indian buyers often say 'yes, nice' to your face and never pay, so watch what they do, not what t...
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