Customers & Research

Talking to customers & user research

Learn the truth without leading the witness.

Level All Beginner Intermediate
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Technical Solo Founder Non-Technical Founder Domain Expert Tier-2/3 India Founder
How do I show a prototype to users without biasing their reaction? Hand it over, give them a goal, and shut up. Don't narrate or explain, watch where they get stuck, what they ignore, and what they say out loud. Th... Intermediate 2 resources →