Get your first customers
Distribution & channel strategy
The channel is the strategy.
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How do the fastest-growing B2B companies find and scale their distribution?
They start with high-trust channels, personal network and direct outreach, to land their first ten, then scale on a dominant engine, most often con...
How much should I spend on paid ads before deciding they don't work for me?
Set a kill budget before you start, usually enough to get a statistically real number of conversions (not three), and treat that spend as tuition, ...
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