First Customers (GTM)
Distribution & channel strategy
The channel is the strategy.
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Should Indian founders selling in India lean on WhatsApp as a distribution channel?
For selling into India, WhatsApp is often where your customer actually is, so ignoring it because it feels informal is a mistake many founders make...
Should I launch on Product Hunt, and does it even matter for an Indian startup?
Product Hunt can give a real spike of early adopters, feedback, and a few backlinks, but it mostly reaches a Western, product-savvy crowd, so if yo...