First Customers (GTM)

Distribution & channel strategy

The channel is the strategy.

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As an Indian founder, how do I think about distribution for a global product? The channel is still the strategy, but pick ones that don't require you to be physically in the buyer's market, content/SEO, product-led self-serve... Advanced 3 resources → I have zero marketing budget. What distribution can I actually do for free? Free distribution is not really free, it costs your time and often your face. The honest options for a broke founder are: showing up in communities... Beginner 3 resources → Should Indian founders selling in India lean on WhatsApp as a distribution channel? For selling into India, WhatsApp is often where your customer actually is, so ignoring it because it feels informal is a mistake many founders make... Intermediate 3 resources → Should I launch on Product Hunt, and does it even matter for an Indian startup? Product Hunt can give a real spike of early adopters, feedback, and a few backlinks, but it mostly reaches a Western, product-savvy crowd, so if yo... Intermediate 3 resources →