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Distribution & channel strategy
The channel is the strategy.
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Everyone says do cold email but my cold emails get ignored. What am I doing wrong?
Ignored cold email is almost always a targeting and relevance problem, not a copy problem. If you are emailing people who do not have the pain you ...
Should Indian founders selling in India lean on WhatsApp as a distribution channel?
For selling into India, WhatsApp is often where your customer actually is, so ignoring it because it feels informal is a mistake many founders make...
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