We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get your first customers

Distribution & channel strategy

The channel is the strategy.

Level All Beginner Intermediate Advanced
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

Showing 4 of 18 questions. Clear filters

What are the actual distribution channels I can choose from? There are roughly 19 well-known ones, SEO, content, paid ads, viral/referral, email, sales, business development, PR, community, existing platforms... Beginner 1 resource → Everyone says do cold email but my cold emails get ignored. What am I doing wrong? Ignored cold email is almost always a targeting and relevance problem, not a copy problem. If you are emailing people who do not have the pain you ... Intermediate 3 resources → Should Indian founders selling in India lean on WhatsApp as a distribution channel? For selling into India, WhatsApp is often where your customer actually is, so ignoring it because it feels informal is a mistake many founders make... Intermediate 3 resources → How much should I spend on paid ads before deciding they don't work for me? Set a kill budget before you start, usually enough to get a statistically real number of conversions (not three), and treat that spend as tuition, ... Advanced 3 resources →
eChai Partner Brands The partnership →