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Founder life

Failure, pivots & shutdowns

Change direction, or stop, with grace.

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How do I know if I should pivot or just keep pushing? Pivot when the evidence is screaming that customers don't want this, not when you're just having a hard month, persistence and stubbornness look id... Intermediate 2 resources → When is a pivot really just quitting the current idea with extra steps? A real pivot keeps something you already have (a customer base, a technology, a distribution channel, a hard-won insight) and points it at a better... Intermediate 3 resources → How do I know if I've truly validated the pivot before I bet the company on it? Do not run the pivot on faith the way you may have run the first idea. Before you redirect the whole team, get a handful of the new target customer... Intermediate 3 resources →
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