Founder life
Failure, pivots & shutdowns
Change direction, or stop, with grace.
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How do I know if I should pivot or just keep pushing?
Pivot when the evidence is screaming that customers don't want this, not when you're just having a hard month, persistence and stubbornness look id...
How do I emotionally recover after my startup fails?
Grieve it properly, a failed startup is a real loss, and pretending you're fine just delays the recovery. Separate your self-worth from the outcome...
How do I tell my investors we need to pivot without them losing confidence in me?
Frame the pivot as a decision you are already making with conviction, not a question you are asking permission for. Come with the data that killed ...
How do I let go of my team fairly when the money is about to run out?
Decide early enough that you can still pay full-and-final settlement and give real notice, not on the last day when the account is empty. Tell peop...
When is a pivot really just quitting the current idea with extra steps?
A real pivot keeps something you already have (a customer base, a technology, a distribution channel, a hard-won insight) and points it at a better...
How do I know if I've truly validated the pivot before I bet the company on it?
Do not run the pivot on faith the way you may have run the first idea. Before you redirect the whole team, get a handful of the new target customer...
When should I stop bootstrapping and admit the business just isn't working?
Set the kill criteria while you are still clear-headed, not in the fog of month 20. Pick a specific metric and a date: if paying customers, retenti...
After I shut down, how do I decide whether to start again or take a job?
Take the pressure off the identity question and answer the money and energy questions first. If you are financially cornered, a job that rebuilds r...
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