Getting your first 10 customers

Do things that don't scale to get to ten.

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As a domain expert leaving my industry job, how do I turn my old network into first customers without seeming like I'm exploiting them? Your network is a real edge, but treat it as people to learn from first, not a list to sell to, or you burn trust you spent years building. Go to f... Advanced 19 resources → I run a two-sided marketplace. Do I get my first customers by starting with supply or demand, and how do I avoid the empty-restaurant problem? Marketplaces die empty on both sides, so pick the side that is easier to bootstrap manually and fake the other until it is real, which usually mean... Advanced 19 resources → How do I actually keep my first 10 customers so they don't quietly churn while I go chasing the next 10? Landing the first 10 is only half the job: if they churn, you do not have a business, you have a leaky demo. Treat these first customers like VIPs,... Advanced 19 resources →

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