Get your first customers
Getting your first 10 customers
Do things that don't scale to get to ten.
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How did real successful startups actually land their first customers?
Almost universally through unscalable, personal effort: Airbnb's founders knocked on doors and re-shot listing photos themselves; Stripe hand-insta...
Everyone says do things that don't scale, but where's the line between that and just wasting weeks doing manual work?
The point of unscalable work is learning and love: you do it manually to discover what customers actually need and to win them personally, not to p...
I'm a solo technical founder and hate selling. How do I get my first customers without becoming a salesperson?
You do not need to become a salesperson, but as a founder you cannot outsource the first conversations, because nobody else can hear what customers...
I'm building for Indian SMBs who use WhatsApp for everything. How do I get my first 10 without a fancy sales process?
Meet them where they already are: for many Indian small businesses that is WhatsApp, a phone call, or a walk-in, not a polished demo funnel or a se...
Should I try to close my first 10 customers one by one, or run a small launch to get them all at once?
For your very first customers, one by one usually beats a splashy launch, because each hand-sold deal teaches you why people say yes or no, and a l...
I keep getting warm interest and 'this is great' but no one pays. How do I turn the first yes into money?
Enthusiasm that never opens a wallet usually means the problem is real but not urgent, or you have not actually asked for the money clearly. Stop d...
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