Ideas & Opportunity
Founder-market fit
Why you, and why this problem?
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I keep hearing 'why you' matters to investors. What are they actually looking for when they ask it?
They are testing whether you have an unfair reason to win this specific race: rare insight, a network in the market, a technical edge, or a persona...
My co-founder has the domain expertise and I don't. Do we split founder-market fit, or is only one of us 'the fit'?
Founder-market fit lives at the team level, not the individual. A pairing where one person owns deep market knowledge and the other owns building o...